Pyramind Training Series: Welcome to the Music Business

Cash Flow—Achieving Success in the Audio Industry
Today’s music business is clearly not like it was in its peak years of the 1980s. The never-ending flow of new digital technology combined with internet-based marketing and distribution have forever altered the playing field. These changes have created a new wave of independence that has led to opportunities for artists to have much more control over their careers. Gregory J. Gordon (CEO & Founder of Pyramind), along with Tess Taylor (President & Founder of The National Association of Recording Industry Professionals), Steffen Franz (President & Founder of The Independent Distribution Collective), and Paul Terry (President of Paul Terry And Associates, Management & Entrepreneurial Training for Social Enterprise) join forces to present a compelling and thought-provoking guide to the entrepreneurial nature of the music business. This is the third book in the Pyramind Training series, and it’s accompanied by a DVD that contains a discussion with Steffen Franz and Gregory J. Gordon and supporting documentation for independent artists seeking to build their plan for success.

Additional Information

SKU#: 00-34404
UPC: 038081400907
ISBN-10: 0739071955
ISBN-13: 9780739071953
Series: Pyramind Training Series
Secondary Category: Pro Audio Textbook
Format: Book & DVD
Page Count: 248
Contributors: By Paul Terry, Tess Taylor, Steffen Franz, Gregory J. Gordon, and Steve Heithecker
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